![]() Choosing Image > Adjustments > Black & White drains the colors, leaving me a gritty elevator door. Then I decide to wipe the colors out of the background, to make the lettering stand out more. ![]() I add some Drop Shadow, a distance of 3 px., a spread of 1%, and a size of 29 px. I decide to play with the main title again. Finally, a copyright symbol and I’m almost good to go. Corbel Bold is my font, with some Wingdings thrown in for the bullets between the credits. Finally, I go back and and my credits at the bottom inside the white space. True, I’m obscuring the floor, but I don’t think that really matters. Next I make a new layer, and put in a white rectangle at the bottom. Next I add some layer styles to the text, in this case some Inner Bevel upwards with a size of 57 px. Then I stretched the scale, to make sure the “E” and the “V” were not on the crack of the doors. I changed the text to a blood red color, since this is a horror film. I chose the Trajan Pro font, 172 point size, which filled most of the elevator door. Since his movie takes place in an elevator, and the elevator is as much a character in the film as the actors themselves, we decided to use the closed elevator doors with titles over them. Heath and I discussed about what he wanted, and what kind of a feel he was after. Movie posters, like movies, are an art form. Next was the hard part, filling the space. Using the custom setting, I created a file with a size of 27 inches wide by 41 inches tall. I opened Photoshop CS6, and created a new file. size of a one-sheet is 27" wide x 41" long. The modern one-sheet is 27 x 41 inches in portrait format. There are various forms of printed movie advertising in the world, including inserts, window cards and displays, but for our purposes we will focus on the modern U.S. ![]() The first thing to think about posters is size. He called me and asked if I could make a poster for him for the film. Our own Heath McKnight, Web Content Manager here at doddleNEWS (and also an indie filmmaker), had me do the visual effects in his short film “Hellevator.” Recently he’s been getting it ready for the festival circuit. Video-rental, both online and offline, use them to entice viewers. Actors like to be able to point at them with pride and say, “I worked on that.” Movie-goers pass by them, look at them and think, “Say, that looks interesting.” Websites use them for art. Festivals need them for promotional material. One tool that movie producers have used since movies started is still with us – the poster.
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